Generating Insights for the History Community

Latest update (April 14, 2025): We have launched the National Survey of History Practitioners, an effort to better understand who works in the history field, how they are compensated, and how they feel about their work. See the tab to the left for more information, or complete the survey here.

About the Public History Research Lab

By conducting and sharing research about the public history community and the role of history in American life, AASLH helps advance public history practice, strengthen our institutions, and empower history professionals across the country. Through our research, AASLH strives to equip history professionals, museum leaders, scholars, advocates, and others with data and insights they can use to fulfill their missions and more effectively champion the cause of history.

The Public History Research Lab functions as the central hub for the AASLH’s research activities. Through staff expertise and strategic collaboration with external researchers and advisers, we carry out a range of research projects in service of the field. We share our findings through varied outlets, including print and digital publication, webinars, conference sessions, blog posts, and specialized research briefings for the staff and board of historical organizations. We also monitor trends and publications that can impact public history practice, periodically publishing targeted research briefs on the AASLH blog.

If you have questions, ideas, or feedback, or are interested in partnering with us on a project, please contact John Marks ([email protected]), Vice President of Research and Engagement.

People

John Garrison Marks, Vice President of Research and Engagement
John Marks provides leadership and strategic direction for AASLH’s research on the U.S. public history community. He oversees the planning and execution of many Research Lab projects, leads collaborations with external researchers, and carries out analysis, writing, and speaking on behalf of AASLH research projects. Email John.

Madeleine Rosenberg, Director of Research and Strategic Initiatives
Madeleine Rosenberg directs AASLH research projects, serving as a key operational leader for carrying out our research strategy. She leads efforts to foster engagement with AASLH research within the field, developing resources and programs to bridge the gap between research and practice and ensuring projects remain relevant to the wider field. Email Madeleine.

Complete the survey

National Survey of History Practitioners

In April 2025, the AASLH Public History Research Lab launched our latest research initiative, the National Survey of History Practitioners. This national survey aims to answer important questions: Who works in the history field today? How are they compensated? And how do they feel about their work? 

Our field currently has little reliable data about the history workforce. That lack of information limits our ability to make informed decisions and advocate for needed change. Your participation in this survey will help AASLH and the wider field gain a clearer, more complete picture of the people who power the history sector—fueling efforts to build stronger, more sustainable institutions. 

If you are a staff member, contractor, or volunteer at a U.S. history organization—such as a history museum, historic site, preservation organization, or related institution—please take just 10 minutes to complete the survey. Your responses will be completely anonymous. 

Over the next year, AASLH will analyze the survey data and share actionable findings through reports, infographics, and programs designed to guide practitioners, funders, decision makers, and others shaping the future of our work. These insights will strengthen advocacy, guide institutional planning, and support history work at the local, state, and national level. 

The survey will close on June 6, 2025.

Read the report
Download the toolkit
Learn about our methods and data

Reframing History

In 2019, AASLH received a grant from the Mellon Foundation for “Reframing History with the American Public,” a three-year project to carry out a comprehensive, nationwide study of how the public understands what history is and why it’s valuable to society and to develop new, more effective communications tools for the field. Working with the renowned FrameWorks Institute, partners at the National Council on Public History and the Organization of American Historians, and a panel of advisers of public historians, museum professionals, and history scholars, the “Reframing History” project has three major goals:

  1. To identify the gaps between experts’ and the public’s understanding of what history is and why it’s valuable to society
  2. To develop and test new communication strategies for solving those challenges
  3. To create and deploy tools and resources to train history professionals in all sectors of our field to communicate more effectively with the public.

In 2020, we completed the first of those goals, resulting in the report: “Communicating about History: Challenges, Opportunities, and Emerging Recommendations.” You can read our summary of the report on our blog. In 2021 we tested communications strategies identified in that report, developed an empirically tested, proven set of recommendations for how history professionals can most effectively communicate to public audiences what history is, what historians do, and why it’s valuable to society. We have released a Report, Toolkit, and Podcast the summarizes this research and provides recommendations. We are developing webinars, online courses, and other professional development resources to encourage the adoption of the project’s recommendations and train history professionals and volunteers to put them into practice.

As we approach the 250th anniversary in 2026, we believe this project will help historians, museum professionals, educators, and others take full advantage of that once-in-a-generation opportunity to reintroduce history to the public.

Additional Resources:

Census of History Organizations

The 2022 National Census of History Organizations is a first-of-its-kind effort to research the size and scope of the history community in the United States. Funded through a grant from the National Endowment for the Humanities, the “History Census” represents the first national effort to produce a high-quality, up-to-date, comprehensive list of the country’s thousands of history museums, historical societies, and related organizations. This initiative identified 21,588 history organizations in the United States, a number we are confident represents a floor rather than a ceiling. Through our analysis of this data, we have been able to identify some of the fundamental characteristics of our field, assess major strengths and weaknesses, and identify areas for improved practice and further research.

National Visitation Report

View 2023 National Visitation Report here: Infographic Summary | Full Report

Since 2019, AASLH has conducted annually a national survey of in-person visitation trends at United States historical organizations. The National Visitation Report provides data about attendance at historical organizations of all types and sizes, enabling us to more confidently assess Americans’ engagement with U.S. history museums, sites, and other institutions. The Report highlights year-to-year visitation trends, helping us understand more clearly if visitation is going up or down (and by how much) at institutions of different budget sizes, organizational structures, functions, and in different regions of the country.

  • In our first National Visitation Report, published in 2019, we found that visitation at historical organizations increased just under 8 percent from 2013 to 2017, and declined about 2 percent from 2017 to 2018.
  • Our 2020 report found little change in visitation from 2018 to 2019.
  • In 2020, amid the COVID-19 pandemic, we found that visitation declined nearly 70 percent at institutions of all types, all sizes, and in all regions.
  • The 2021 report revealed that visitation increased 75 percent, but that overall visitation remains below pre-pandemic levels.
  • Our most recent report reveals that visits to history organizations increased by 37 percent from 2021 to 2022, a continuation of the recovery trend that began in 2021. Although this overall number represents substantial growth and is a positive sign for the field, most history institutions still received fewer visitors last year than they did before the beginning of the pandemic.

We plan to conduct the next survey in 2025.

Additional Resources:

Read the Report

History in Our Parks

Initiated in 2019, the “History in Our Parks” initiative is led by a task force of professionals from state, county, and city parks agencies around the country. This group is working to identify the unique needs and challenges of parks and recreation agencies that care for historic and cultural resources while operating within a system that is not geared towards heritage preservation. In doing this, the task force seeks to gather data on the number of parks and recreation agencies (municipal, county, and others) that care for historic and cultural resources (museums, historic sites, collections, archeological sites, cemeteries, landscapes, etc.), initiate an assessment of their needs and challenges, and explore how AASLH can help through networking, training, and collaborative efforts with other organizations.

In May 2022, the task force published “History in Our Parks: Results from a National Survey of Practitioners.” This report is the result of a survey effort undertaken in Winter 2020 to understand how historic sites are operated by public parks agencies and the challenges faced by practitioners tasked with history work in public parks. Read the report here.

Additional Resources:

In an effort to make research reports, white papers, and new studies more accessible to history practitioners, the Public History Research Lab publishes “Research Briefs.” These short summaries of new (and sometimes old) research from across and beyond our field help distill lengthy reports into just what you need to know: what they did, what they found, and why it matters to you.